HAYAH

23 May 2023

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Advancing Sustainability Goals: HAYAH Insurance’s Commitment to Financial Inclusion

As global conversations grow louder around corporate social responsibility (CSR) and sustainable development, HAYAH Insurance is standing out by making financial inclusion a central pillar of its strategy. The company is purposefully evolving its business model to create a more inclusive, accessible, and sustainable financial ecosystem.

5 mins. read

The Role of Life Insurance in Sustainable Finance

In the evolving world of financial services, life insurance has long been underutilised as a tool for empowerment. However, it holds untapped potential to become a key driver of financial equity and security, especially for vulnerable communities.

Why Life Insurance Matters More Than Ever

Life insurance is more than just a contract—it's a promise of protection. It helps individuals and families:

  • Stay financially secure during emergencies or loss

  • Build long-term savings and investment habits

  • Gain peace of mind through financial preparedness

  • Strengthen social and economic resilience

Despite its advantages, a large part of the global population remains under-insured or uninsured, often due to inaccessibility, complexity, or cost barriers.

Reimagining Insurance: HAYAH’s Approach to Financial Inclusion

HAYAH Insurance is rethinking traditional insurance models by focusing on four core strategies that promote inclusive finance and advance its sustainability goals.

Digital Transformation for Greater Accessibility

HAYAH Insurance is leveraging digital innovation to break down access barriers. With the help of AI and digital tools, the company offers:

  • Mobile-first platforms that simplify the user journey

  • Paperless onboarding and claims processes

  • Real-time access to policies and support

  • Coverage available to remote and underserved communities

This commitment to technology-enabled inclusion helps HAYAH reach populations previously excluded from traditional insurance channels.

Affordable Insurance Products for All

Affordability is key to inclusion. HAYAH is designing insurance services tailored to the needs of low-income individuals and marginalised communities.

Key features include:

  • Low-cost, simplified insurance plans

  • Flexible payment options for irregular earners

  • Microinsurance solutions for basic health and life cover

  • Easy-to-understand terms with no hidden fees

These solutions make critical financial protection and wealth-building tools accessible to those who need them most.

Promoting Financial Literacy and Awareness

Understanding insurance is just as important as accessing it. HAYAH Insurance invests in financial education to help people make informed decisions.

Its efforts include:

  • Educational content and how-to guides via mobile and web

  • Workshops and webinars on financial planningInteractive tools for policy comparison and benefit estimation

  • Community-based awareness campaigns

By promoting financial literacy, HAYAH empowers individuals to take control of their financial futures.

Strategic Partnerships to Broaden Impact

Collaboration is at the heart of HAYAH’s strategy. The company partners with organisations that share its vision of inclusive and sustainable finance.

Key partnerships include:

  • Fintech firms to scale digital access

  • Microfinance institutions to co-deliver insurance and creditNon-profits and NGOs for grassroots outreachGovernment agencies to support national inclusion goals

These partnerships expand HAYAH’s reach while enabling it to tailor services to local community needs.

Looking Ahead: Insurance as a Human Right

HAYAH Insurance is not only transforming how insurance is delivered—it’s transforming what it means. The company is proving that financial security should not be a luxury, but a basic right.

As HAYAH continues to scale its impact, financial inclusion will remain the cornerstone of its sustainability vision, ensuring that no one is left behind.

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