Basmah Program: Fighting Breast, Cervical & Colorectal Cancer

Raising Awareness and Promoting Early Detection in the Emirate of Dubai

Cancer is one of the leading causes of death worldwide, with colorectal, breast, and cervical cancer among the most common. Fortunately, many cases can be prevented or treated effectively if detected early.

To address this, the Dubai Health Insurance Corporation (DHIC) under the Dubai Health Authority (DHA) launched the Patient Support Programs—featuring the Basmah Program—on January 1, 2018.

Understanding the Threat: The Three Common Cancers 

Colorectal Cancer

• Affects the colon or rectum

• Risk factors include:

  • Family history

  • Polyps in the colonInflammatory bowel diseases

  • Genetic syndromes

Breast Cancer

• The most common cancer in women worldwide

• Can also affect men (though rare)

• Originates in the cells of the breasts

 Cervical Cancer

• Develops in the cervix cells

• Strongly linked to human papillomavirus (HPV) infection

Preventive Measures & Early Detection

Prevention and early detection significantly increase survival rates. Here’s how individuals can take action:

Colorectal Cancer Prevention

• Regular colonoscopy screenings

• High-fiber, low-fat diet

• Maintain a healthy weight

• Exercise regularly

• Avoid tobacco and excessive alcohol

Breast Cancer Prevention

• Mammograms and clinical breast exams

• Maintain a healthy weight

• Physical activity

• Limit alcohol intake

• Be aware of family medical history

 Cervical Cancer Prevention

• HPV vaccination at the recommended age

• Routine Pap smears and HPV testing

• Practice safe sex

• Quit smoking

The Basmah Program: A Lifeline for Cancer Prevention in Dubai

Launched as part of DHA’s Patient Support Programs, the Basmah Program is a vital initiative focused on reducing cancer-related mortality through early detection, education, and support services.

 Key Initiatives of the Basmah Program

 Community Awareness Campaigns

• Public education drives on cancer risks and prevention

• Workshops, health fairs, and digital awareness campaigns

 Free Screening Programs

• Early detection screenings for:

  • Colorectal cancerBreast cancer

  • Cervical cancer

• Available to eligible residents in Dubai

Comprehensive Support Services

• Psychological counseling for patients and families

• Financial assistance for treatment costs

• Navigation support to access medical care efficiently

Why This Matters

Cancer doesn’t wait, but early action can save lives. With initiatives like the Basmah Program, Dubai is taking a proactive approach to cancer control.

 What You Can Do:

• Get screened regularly based on age and risk

• Educate yourself and others about cancer prevention

• Support and participate in community awareness events

• Share information about the Basmah Program with friends and family

Towards a Cancer-Free Future

Colorectal, breast, and cervical cancer are all highly preventable and treatable with early intervention. The Basmah Program, under the leadership of the Dubai Health Authorities, is playing a transformative role in the fight against cancer.

Let’s stand united in this mission. Take charge of your health. Get screened. Spread awareness. Support the Basmah Program.

Together, we can build a healthier, cancer-free Dubai.